About imetta
A red light wellness
brand built for
the Asian market
imetta is a Taiwan-headquartered wellness technology company designing and distributing professional-grade red light panels. Our sister platform Mettame.ai, built on Google Cloud Vertex AI and Gemini, is constructing a Traditional Chinese health AI ecosystem—so that clinically-grounded wellness technology is no longer gated behind premium pricing or language barriers in Asia.
From the founder’s recovery
to the brand’s reason for being
Photobiomodulation (PBM) is one of the few non-pharmaceutical interventions backed by substantial clinical literature, with observed effects on cellular energy metabolism, exercise recovery, skin condition, and inflammatory response.
The Asian market, however, has long been polarized: low-cost imports of unclear specification and questionable safety on one end; Western premium brands at price points beyond reach for most consumers on the other. Health-conscious consumers and professional practitioners across Taiwan, Japan, and Southeast Asia have lacked a credible brand built around clinical-grade specification, deep education, and complete after-sales support, designed specifically for the Asian market.
imetta exists to fill that gap. Our vision is to make professional-grade red light wellness equipment—matching the specifications of leading Western brands and accompanied by full Traditional Chinese educational resources—accessible at a fair price to consumers across Asia. Through our sister AI platform Mettame.ai, we integrate hardware, AI-personalized wellness recommendations, and offline wellness venues into a single closed-loop ecosystem.
Target audience
- Health-conscious consumers and longevity enthusiasts
- Biohackers and athletic performance communities
- Clinics, physiotherapists, recovery centers
- Wellness centers, spas, gyms, and professional channels
- Greater China and Southeast Asia markets
- Traditional Chinese health content creators and KOLs
Industry context
The global photobiomodulation device market is projected to exceed USD 1 billion by 2027, with Asia-Pacific the fastest-growing region. imetta spans both consumer wellness hardware and the professional practitioner ecosystem—the latter materializes through our sister company Sanctuari (a wellness center opening June 2026), with Mettame.ai connecting hardware, physical venues, and user data through one AI layer.
“The 2020 cardiac event was the starting point for re-understanding my body. imetta is not a product—it’s how I bring the tools that genuinely worked in my own recovery to other people.”— Edward Liu, Founder
A complementary
professional combination
Edward’s entrepreneurial path has had its share of ups and downs, culminating in the 2013 founding of TEEPR, where he led the company past the boundaries of traffic and content innovation. Beyond digital media and AI, he has spent years exploring longevity practices, meditation, and breathwork—learning firsthand how to balance mind, body, and business.
A serious cardiac event forced a complete rethink of health and longevity, and launched a personal recovery journey. Through biohacking, functional medicine, and inner work, he gradually found a sustainable source of energy and inner stillness—a journey that became the direct motivation behind both imetta and Mettame.ai.
- Serial entrepreneur. Founded TEEPR (teepr.com) in December 2013—the highest-traffic news media site in Asia from 2014 to 2017, and the fastest-growing digital media company in Taiwan’s history; peak traffic reached 6M pageviews/day, ~200M pageviews/month, with TEEPR’s YouTube and Facebook channels accumulating over 4M combined subscribers/followers
- Other notable experience: former CEO of Groupon Taiwan National Division; co-founder of Money101.com.tw (one of Asia’s largest financial comparison platforms)
- International startup-ecosystem background: accepted into Y Combinator in 2008 (ultimately chose not to join the batch), Startupyard alumnus, Techstars mentor
- Nearly 13 years of hands-on experience in Asian digital media, SEO, growth marketing, brand building, and e-commerce operations
- Co-founder of Sanctuari wellness center (opening June 2026), establishing an integrated channel between imetta hardware and physical wellness venues
- Daily breathwork practice since 2019 (Kundalini Yoga, Wim Hof Method, etc.), long-time meditator; teaches breathwork, meditation, and preventative medicine online (host of YouTube channels @edshealth and @BreathAsia)
- Technical background: Ruby on Rails developer with prior published technical work; currently leading Mettame.ai’s AI architecture, including Gemini / Vertex AI integration, RAG retrieval systems, and multimodal health assessment pipelines
Ada has years of hands-on experience in online retail, combining personal media with the sales of internal-care, beauty, and cosmetic products. While running a successful business and a well-curated outer life, her later encounter with meditation and breathwork taught her how to genuinely turn inward and find lasting stability.
She came to understand that holistic wellness is not just routine, exercise, and nutrition—inner awareness and emotional regulation are equally critical. Ada is committed to sharing this inside-out transformation with others, helping them discover their own balance, freedom, and strength. This perspective directly shapes imetta’s and Mettame.ai’s content and product strategy for Traditional-Chinese-speaking wellness consumers.
- Senior KOL in the Traditional Chinese wellness consumer market, with a self-built personal brand and a proven track record selling supplements and wellness solutions—deep operational experience from content to conversion
- Co-founder of Sanctuari wellness center (opening June 2026), deeply involved in service design and brand positioning for the physical venue
- Leads marketing strategy, content planning, KOL partnership networks, and community management across both imetta and Mettame.ai brands
- Trusted voice with established distribution within the Traditional Chinese wellness community; deep understanding of Asian wellness consumer purchase journeys
- Owns imetta’s product-education content production, market research, and the user-insight loop feeding back into product development and Mettame.ai AI training corpus
- Bridges content strategy and brand positioning between imetta hardware and the Mettame.ai practitioner-matching platform
From hardware to
AI-driven ecosystem
imetta designs and distributes professional-grade red light wellness panels, spanning home and clinical-grade tiers. We sell direct-to-consumer through imetta.co and are progressively building a Taiwan-wide practitioner channel; sister platform Mettame.ai serves as the AI intelligence layer between hardware and end users.
Current product line
Full-body 10-wavelength red light panel
The world’s only consumer panel with 10 wavelengths (480 / 530 / 570 / 590 / 630 / 660 / 810 / 830 / 850 / 1060nm), spanning blue-green light through deep near-infrared—covering tissue layers from skin surface, subcutaneous tissue, muscle, and nerve through to organs and bone.
Targeted red light panel
For face, joints, and recovery applications. Modular design integrates easily into daily routines and structured wellness protocols.
Professional / clinical-grade panel
For wellness centers, clinics, gyms, and spas, paired with practitioner training, technical support, and Mettame.ai backend integration.
Core features
- The world’s only 10-wavelength full-spectrum panel (480 / 530 / 570 / 590 / 630 / 660 / 810 / 830 / 850 / 1060nm)
- Multi-tissue coverage from skin surface to deep bone
- Professional-grade irradiance, aligned with international specifications
- Low EMF, low-flicker drive circuitry, designed for long-term safe use
- Modular installation (floor stand, wall mount, door hanger)
- Complete Traditional Chinese user education and protocol guides
- Direct pricing 50–70% below Western brands of comparable spec
- Mettame.ai integration: Gemini-powered personalized wellness recommendations
- Backend telemetry feeds product iteration and AI model optimization
10 + 1 built-in smart modes
Each mode is a multi-wavelength, phased program that swaps spectrum combinations based on context and goal—one-touch activation for the user.
- 01Daytime Full RecoverySkin radiance + mood + detox & weight + discomfort relief
- 02Afternoon Full RecoverySkin radiance + mood + detox & weight + discomfort relief
- 03Recharge & De-stress
- 04Sleep Sanctuary
- 05Acne Buster
- 06Immunity + Wound Recovery + Muscle & Joint
- 07Bone Saver
- 08Brain Maintenance
- 09Deep MeditationSpectrum sequencing maps to theta / alpha / gamma brainwave bands, supporting deep meditative states
- 10Pet Companion ModeLow-intensity mode tuned for pet coat and skin characteristics
- 11Custom5 user-programmable phases; phase 4 default 630 / 660nm, phase 5 default 810 / 830 / 850 / 1060nm
Current stage
- Shipped100+ flagship imetta panels shipped to date; ~150–200 total devices when including smaller form factors
- CommunityFounder operates a private breathwork community of 1,200+ paying members, with a meaningful share already converted into imetta customers—an organic, founder-led early sales channel
- AIMettame.ai targeting June 2026 launch; built on Google Cloud Vertex AI and Gemini, MVP currently in development
- 2026.06Coinciding physical anchor: Sanctuari wellness center opens, closing the loop across imetta hardware → Mettame.ai AI → Sanctuari venue
Product roadmap
Mettame.ai — the Gemini-powered Asian health AI platform
A Traditional-Chinese health AI ecosystem built on Google Cloud Vertex AI and Gemini. Multimodal AI integrates user health signals (wearables, symptom intake, red light session logs, skin and recovery progress photos) to match users with the most suitable practitioners, health coaches, and wellness protocols. imetta panels serve as the platform’s hardware nodes, Sanctuari as its physical anchor, and Mettame.ai as the bridge that takes imetta from a consumer hardware brand into an AI-driven health ecosystem.
- Gemini-powered RAG: deployed on Vertex AI Search and Gemini, delivering 24/7 Traditional Chinese health Q&A
- Multimodal assessment pipeline: Gemini Vision interprets user-uploaded skin and recovery progress photos, feeding the personalized recommendation engine
- Vertex AI Matching Engine: vector embeddings of user health profiles and practitioner specialty profiles for high-quality matching
- Traditional Chinese health corpus fine-tuning: domain-tuned model on Vertex AI using Mettame.ai’s accumulated Chinese health Q&A corpus
- Full stack on GCP: Vertex AI / Gemini API / Cloud Run / BigQuery / Firestore
AI personalized protocol app
Gemini multimodal models combine wearable data (HRV, sleep, activity), skin progress photos, and subjective user feedback to dynamically generate personalized red light protocols against user goals (recovery, skin, sleep, performance).
Practitioner backend AI system
Member management, session records, and customer tracking for wellness centers using imetta panels; Vertex AI predictive models drive trend analysis, churn signaling, and a per-customer recommendation engine—building a B2B software-plus-hardware service.
Sanctuari ecosystem integration
Connect membership and booking systems (Expo / React Native / Supabase stack) so imetta users move seamlessly into the physical wellness center, while offline session data feeds back into the Mettame.ai model optimization loop.
AI wellness-education assistant (LLM-powered)
Gemini deployed on Google Cloud Vertex AI with a RAG architecture, providing 24/7 Traditional Chinese customer education and usage guidance, with continuous feedback-driven model refinement.
Southeast Asia regional AI multilingual expansion
With Taiwan as the regional hub, expand to Japan, Singapore, Malaysia, Thailand, and Vietnam. Mettame.ai will leverage Gemini’s multilingual capabilities to extend into Japanese, English, and Southeast Asian languages—establishing leadership across both Asian red light wellness hardware and multilingual health AI.