A home red-light
brand built for
Asian homes
imetta is a Taiwan-based home-light brand. We offer red and near-infrared LED panels, and explain light, specs and safe everyday use clearly in Traditional Chinese.
From the founder’s own routine
to the brand’s reason for being
Home red-light panels have long sat at two extremes: low-cost imports with unclear specifications on one end, and premium Western brands with English-only information on the other.
imetta is a third option. Every model’s wavelengths, LED count, irradiance and size are published, taken from the OEM manual. Use and safety guidance is written clearly in Traditional Chinese. And when you have a question, a person answers it one-to-one on LINE.
We also keep writing about light itself — what a wavelength is, how red light differs from infrared, how to read a spec sheet — so anyone can understand this warm, everyday kind of light in their own language.
“imetta is not just a product — it’s how I share the everyday tools I came to value in my own routine with other people.”— Edward Liu, Founder
A complementary
professional combination
Edward’s entrepreneurial path has had its share of ups and downs, culminating in the 2013 founding of TEEPR, where he led the company past the boundaries of traffic and content innovation. Beyond digital media and AI, he has spent years exploring longevity practices, meditation, and breathwork—learning firsthand how to balance mind, body, and business.
A turning point in his own health led him to rethink his daily rhythm and long-term self-care. Through steady routines, breathwork and meditation he found a calmer everyday life — and wanting to share those tools became the starting point for imetta.
- Serial entrepreneur. Founded TEEPR (teepr.com) in December 2013—the highest-traffic news media site in Asia from 2014 to 2017, and the fastest-growing digital media company in Taiwan’s history; peak traffic reached 6M pageviews/day, ~200M pageviews/month, with TEEPR’s YouTube and Facebook channels accumulating over 4M combined subscribers/followers
- Other notable experience: former CEO of Groupon Taiwan National Division; co-founder of Money101.com.tw (one of Asia’s largest financial comparison platforms)
- International startup-ecosystem background: accepted into Y Combinator in 2008 (ultimately chose not to join the batch), Startupyard alumnus, Techstars mentor
- Nearly 13 years of hands-on experience in Asian digital media, SEO, growth marketing, brand building, and e-commerce operations
- Co-founder of Sanctuari, a mind-body space in Taipei (opening June 2026)
- Daily breathwork practice since 2019 (Kundalini Yoga, Wim Hof Method, etc.), long-time meditator; shares breathwork and meditation online (host of YouTube channels @edshealth and @BreathAsia)
- Technical background: Ruby on Rails developer with prior published technical work
Ada has years of hands-on experience in online retail, combining personal media with the sales of internal-care, beauty, and cosmetic products. While running a successful business and a well-curated outer life, her later encounter with meditation and breathwork taught her how to genuinely turn inward and find lasting stability.
She came to understand that holistic wellness is not just routine, exercise, and nutrition—inner awareness and emotional regulation are equally critical. Ada is committed to sharing this inside-out transformation with others, helping them discover their own balance, freedom, and strength. This perspective directly shapes imetta’s content and product strategy for Traditional-Chinese-speaking wellness consumers.
- Senior KOL in the Traditional Chinese wellness consumer market, with a self-built personal brand and an established track record selling supplements and wellness solutions—deep operational experience from content to conversion
- Co-founder of Sanctuari, a mind-body space in Taipei (opening June 2026), involved in its service design and brand positioning
- Leads marketing strategy, content planning, KOL partnership networks, and community management for imetta
- Trusted voice with established distribution within the Traditional Chinese wellness community; deep understanding of Asian wellness consumer purchase journeys
- Owns imetta’s product-education content production, market research, and the user-insight loop feeding back into product development
Home red-light panels
with published specs
Seven models, from pocket-size to full-body, in a Standard and a Plus line. Full specifications are on the spec page; ask us about any model on LINE.
Current product line
Full-body: 300 Pro / 300 Pro+ / 600 Max+
300 or 420 LEDs; 5 wavelengths on Standard models, 10 on Plus models (480–1060 nm).
Desk: 60 Mini / 60 Mini+
60 LEDs on a desk stand, sized for a desk or bedside table.
Pocket: RL Go / Nano
Handheld size, easy to take along when you travel.
What we care about
- Published specs: wavelengths, LED count, irradiance, size and weight, from the OEM manual
- Standard models: 630 / 660 / 810 / 830 / 850 nm; Plus models add 480 / 530 / 570 / 590 nm, and the Pro+ and Max+ add 1060 nm
- Clear Traditional Chinese guidance on everyday use and safety
- One-to-one answers on official LINE
From light education to
Traditional Chinese wellness AI
Mettame.ai is imetta’s sister AI platform, focused on Traditional Chinese wellness education and care-knowledge organization. Built on Google Cloud, with Vertex AI, Gemini, Cloud Run and BigQuery, it helps users better understand red light wellness, lifestyle habits and self-care information.
Mettame.ai direction
Traditional Chinese wellness knowledge base
A RAG-based education layer for Traditional Chinese wellness content, allowing users to search red light wellness, lifestyle and home self-care information through Q&A.
Google Cloud AI architecture
The planned stack uses Vertex AI, Gemini API, Cloud Run, BigQuery and Firestore as the foundation for a scalable Traditional Chinese AI service.
Localized for Asian markets
Starting from Taiwan, the long-term goal is to build an AI-assisted content platform that better reflects Asian language context, lifestyles and wellness-education needs.
Compliance positioning
- Mettame.ai is currently positioned as a wellness-education and knowledge-organization tool, not a medical diagnosis or treatment service.
- Its content focuses on public knowledge, user education and clearer understanding of care information.
- For disease, symptoms, medication or treatment decisions, users should consult qualified medical professionals.
- imetta and Mettame.ai keep clear brand and service boundaries: one focuses on red light wellness hardware education, the other on AI-assisted wellness education.